Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.
First Home AI uses cookies for:
These cookies are essential for our website to function. They enable you to complete your homeownership readiness assessment and access your results.
We use Vercel Analytics and Google Analytics to understand how visitors interact with our site. This helps us improve the user experience and identify issues. Vercel Analytics is designed to work without third-party cookies. Google Analytics sets cookies including_ga and _gid which collect information such as your IP address (anonymized), browser type, pages visited, and time spent on the site. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
We may use Google Ads tags, Google Tag Manager, and similar advertising technologies to measure ad performance, attribute submitted surveys to our ads, support enhanced conversions, and create or refresh First Home AI first-party advertising audiences. When we use customer-list advertising tools, we share only limited identifiers such as email address, optional phone number, first name, last name, and country for matching. These identifiers may be hashed or securely processed by the advertising platform. We do not upload or share survey financial answers, credit score ranges, debt, savings, income, or lender-referral choices with advertising platforms for audience matching. We may use internal service state, such as whether someone already requested lender contact, to avoid irrelevant ads and limit First Home AI marketing audiences.
We may use browser session storage to remember a limited first-touch attribution snapshot while you complete the readiness survey. If you submit the survey, that limited snapshot may be saved with your survey response for internal reporting. It may include the landing page path, referrer host, campaign parameters, ad click identifiers such as gclid or msclkid if present, and the capture time. We do not store the full referrer URL or full landing URL query in your survey record. Session storage is cleared by your browser when the tab or browsing session ends.
You can control and manage cookies through your browser settings. Most browsers allow you to:
Please note that disabling cookies may affect the functionality of our website and prevent you from completing the homeownership readiness assessment.
You may also opt out of First Home AI marketing communications and future First Home AI customer-list advertising uploads by using an unsubscribe link in a marketing email or contacting us at support@firsthome.ai.
We use the following third-party services for analytics and site operations:
These services have their own privacy policies and cookie policies. We encourage you to review them:
We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date.
If you have questions about our use of cookies, please contact us at support@firsthome.ai