First Home AI LLC ("First Home AI," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our homeownership readiness assessment service at www.firsthome.ai (the "Service").
Please read this Privacy Policy carefully. By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Service.
Out of an abundance of caution, First Home AI provides this privacy notice in the format required by the Gramm-Leach-Bliley Act (GLBA) for financial institutions.
Companies offering financial services choose how they share your personal information. Federal law gives consumers the right to limit some sharing. This notice tells you how we collect, share, and protect your information.
| Reason | Do We Share? | Can You Limit? |
|---|---|---|
| For our everyday business purposes (survey processing, score calculation) | Yes | No |
| For our marketing purposes (homeownership education and First Home AI advertising) | Yes | Yes (opt-out, including customer-list advertising uploads) |
| For joint marketing with other companies | No | N/A |
| For our affiliates' purposes | No | N/A |
| For lender partners to contact you | Yes (with consent) | Yes (opt-in required) |
We use encryption (HTTPS/TLS), secure databases, access controls, and regular security assessments to protect your data.
We collect information when you:
First Home AI LLC
301 Main Plaza #198, New Braunfels, TX 78130
support@firsthome.ai
When you use our Service, we collect information you voluntarily provide, including:
After viewing your result, you may privately tell us whether you have a recent mortgage preapproval and, if so, its amount, whether that amount is a loan amount or purchase price, loan type, estimated total monthly payment, and date. We use this information to evaluate and improve estimate calibration. It does not change your delivered result, score, routing, or advertising, and we do not share it with lenders unless you later give separate, explicit consent.
When you submit the readiness survey, we may store a limited first-touch attribution snapshot with your survey response so we can understand which pages and channels help buyers find First Home AI. This may include the landing page path, referrer host, campaign parameters, ad click identifiers such as gclid or msclkid if present, and the attribution capture time. We do not store the full referrer URL or full landing URL query in your survey record.
When you access our Service, we may automatically collect certain information, including:
We use cookies and similar tracking technologies to collect information about your browsing activities. See our Cookie Policy for more details.
We may receive information from third-party services that you connect to our Service:
We use the information we collect for the following purposes:
We use these advertising services to promote First Home AI more effectively and help people learn about our educational tools and optional review services. We do not sell customer lists or allow advertising providers to use your contact information for their own independent marketing.
We do not upload or share survey financial answers, credit score ranges, debt, savings, income, self-identified barriers, or lender-referral choices with advertising platforms for audience matching. We may use internal service state, such as whether you already requested lender contact, to avoid irrelevant ads and limit First Home AI marketing audiences. We also do not write ads that imply we know your personal financial situation, survey answers, or lender-referral choice.
We may share your information in the following circumstances:
We share information with third-party service providers who perform services on our behalf:
| Provider | Service | Data Shared | Privacy Policy |
|---|---|---|---|
| Supabase | Database hosting | All survey data | supabase.com/privacy |
| Resend | Email delivery | Name, email, results, delivery and engagement metadata | resend.com/legal/privacy-policy |
| Twilio | Specialist operational SMS delivery | The opted-in specialist's private operational phone number and message delivery metadata. Buyer PII is not placed in the SMS body. | twilio.com/legal/privacy |
| Vercel | Website hosting and privacy-focused web analytics | Technical data and aggregated usage data | vercel.com/legal/privacy-policy |
| Google Analytics | Analytics | Usage data | policies.google.com/privacy |
| Google Ads | Advertising, conversion measurement, and first-party audience matching | Limited identifiers such as email address, optional phone number, first name, last name, and country; these may be hashed or securely processed for matching. We do not share survey financial answers or lender-referral choices for these ad audiences. | policies.google.com/privacy |
First Home AI uses a private operational SMS number only after an individual licensed mortgage specialist expressly opts in. We use that number for low-volume buyer-handoff alerts and overdue reminders. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help.
Mobile phone numbers, SMS opt-in data, and consent records are not shared with third parties or affiliates for marketing or promotional purposes. We may share this information only with service providers that help deliver or support the messages and only as needed for that purpose.
If you choose a named specialist and request a free review through our Service, we may share the following information with that one licensed mortgage lender partner:
Available profiles are determined from service area and participation status, not your score, income, credit band, expected loan amount, assistance eligibility, or other financial answers. We share a new named survey request only with the specialist you selected and do not silently substitute another partner after consent. After your report is calculated, we may connect you directly with that specialist or first show only that specialist a masked readiness summary based on your displayed readiness result. Your contact information remains hidden in the masked view unless the selected specialist independently accepts the review.
If you separately authorize another optional post-report review request, eligible participating lenders may first see a masked readiness summary. Your last name, email, and phone remain hidden in that view, and partners may not contact or try to re-identify you. If one partner accepts the request, we then share the contact information needed for that partner to follow up.
You are NOT required to share your information with lender partners. You may choose to find your own lender without using our partner introduction service.
First Home AI may receive a flat partner fee for platform services associated with this consumer-authorized introduction. See our How We Make Money page for details on partner relationships.
After we release a paid introduction from one review request, we do not sell, license, reassign, or furnish that same delivered contact-and-report compilation to another lender or mortgage provider. A later partner introduction requires a new review request, fresh authorization for the then-current report, and newly submitted or updated information. These limits do not prevent us from using service providers; retaining records needed for legal, security, audit, billing, and operational purposes; using aggregated or de-identified information; or completing a business transfer as otherwise described in this Policy.
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court order, subpoena, government investigation).
If First Home AI is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or uses of your personal information.
We may share aggregated or de-identified information that cannot reasonably be used to identify you for research, analysis, and business purposes.
You have the right to:
To exercise these rights, email us at support@firsthome.ai with the subject line "Privacy Request".
You have the right to request deletion of your personal information. We will delete your information within 30 days of a verified request, unless we are required to retain it for legal or legitimate business purposes.
To request deletion, email us at support@firsthome.ai with the subject line "Data Deletion Request".
You may opt out of marketing communications by:
Note: You may still receive transactional emails (e.g., your assessment results) even if you opt out of marketing.
Marketing opt-out also stops First Home AI from recording first-party nurture email open and click engagement events tied to your user record. Existing email links continue to open their intended destination, and the tracking route does not create new engagement rows tied to your user record after you opt out.
Marketing opt-out also excludes you from future First Home AI customer-list advertising uploads and audience refreshes, including Google Ads Customer Match or similar first-party advertising audience tools. You can also manage many Google ad personalization settings directly through Google.
You may choose not to share your information with lender partners by:
We retain your personal information for as long as necessary to:
| Data Type | Retention Period | Reason |
|---|---|---|
| Survey responses | 3 years after last activity | Service improvement, legal compliance |
| Email address | Until opt-out or deletion request | Communication |
| Results/Scores | 3 years after creation | Magic link access, service improvement |
| Technical logs | 90 days | Security, debugging |
After the retention period, we will securely delete or anonymize your information.
We implement appropriate technical and organizational measures to protect your personal information, including:
No Guarantee: While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
Our Service is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe we have collected information from your child, please contact us at support@firsthome.ai.
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by:
Your continued use of the Service after any changes indicates your acceptance of the updated Privacy Policy.
If you have questions about this Privacy Policy or our data practices, please contact us:
First Home AI LLC
301 Main Plaza #198, New Braunfels, TX 78130
Email: support@firsthome.ai
For Privacy/Data Requests:
Subject Line: "Privacy Request" or "Data Deletion Request"
Response Time: We will respond to all inquiries within 30 days.