Do Not Sell or Share My Personal Information

Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information.

How We Handle Your Personal Information

First Home AI does not sell your personal information in exchange for money, and we do not share your information with third parties for their own independent marketing or advertising purposes.

We may work with advertising service providers, such as Google Ads, that process limited identifiers on our behalf to show and measure First Home AI ads, support enhanced conversions, and create or refresh First Home AI first-party advertising audiences. Those providers are not permitted to use the information for their own independent marketing. We use these services to promote First Home AI more effectively and help people learn about our educational tools and optional review services; we do not sell customer lists.

The most significant sharing — and it only happens if you ask for it: If you opt in to a free specialist review, we will share the information needed to make that connection (your contact information and relevant assessment results) with one licensed mortgage lender partner you request or authorize us to match under neutral readiness, coverage, and rotation rules. First Home AI may receive a flat partner fee for platform services associated with that consumer-authorized review introduction when this happens. You can read the full details on our How We Make Money page.

Under the California Consumer Privacy Act (CCPA/CPRA), certain definitions of “sale” and “sharing” are broad enough that a flat partner fee or customer-list advertising upload could be characterized as a sale or sharing. Out of an abundance of caution and in the interest of transparency, we treat partner introductions and future First Home AI customer-list advertising uploads or audience refreshes as opt-out sale/share activities for CCPA/CPRA purposes and give every user — California resident or not — the right to opt out at any time.

How We Share Information

We share your information only for the following limited purposes:

• Partner Introductions: If you opt in to a free specialist review, we will share your assessment results and contact information with one verified lender partner. This is done only with your explicit permission. Earlier-stage profiles may first be shown as masked summaries with last name, email, and phone hidden.
• Service Providers: We work with trusted service providers (e.g., email delivery, analytics) who process data on our behalf under strict confidentiality agreements. They are prohibited from using your data for their own purposes.
• Advertising Service Providers: We may share limited identifiers such as email address, optional phone number, first name, last name, and country with Google Ads or similar providers to match First Home AI audiences and measure First Home AI ad performance. We do not share survey financial answers or lender-referral choices with these advertising providers.

Your CCPA Rights

Under the CCPA, California residents have the right to:

• Know: Request disclosure of what personal information we collect, use, and share
• Access: Request a copy of your personal information
• Delete: Request deletion of your personal information
• Opt-Out: Opt out of the sale or sharing of personal information
• Opt-Out of Advertising Sharing: Opt out of future First Home AI customer-list advertising uploads and audience refreshes
• Non-Discrimination: Exercise these rights without receiving discriminatory treatment

Categories of Information We Collect

We collect the following categories of personal information:

• Identifiers: Name, email address
• Financial information: Income range, savings, debt-to-income ratio (self-reported)
• Demographic data: Household size, county of residence
• Professional information: Employment duration, field of work
• Internet activity: Website usage, survey progress

How to Exercise Your Rights

To exercise any of your CCPA rights, you may:

• Email us at support@firsthome.ai (Subject: "CCPA Request")
• Use the "Delete My Data" link in your results email
• Use an unsubscribe link in a marketing email to opt out of marketing communications and future First Home AI customer-list advertising uploads

We will verify your identity before processing your request and respond within 45 days as required by law.

Authorized Agent

You may designate an authorized agent to make a request on your behalf. We will require written proof of the agent's authority and may still verify your identity directly.

Contact Us

If you have questions about your California privacy rights, please contact us at support@firsthome.ai